Top Luxury Brands To Shop On Black Friday

28 October 2021 | + Silvia Kabaivanova

When it comes to shopping Black Friday clothing sales, it’s all too easy to feel overwhelmed with choice. This is particularly true when shopping for designer goods, as if you didn’t already know, a lot of top luxury brands take full advantage of the Black Friday madness!

If you are someone that feels overwhelmed with where to shop on Black Friday, this guide is the one for you. We’re here to take you through a handful of top luxury brands that are worth shopping for on Black Friday. We’ll tell you a bit about the brand and a bit about what makes them so successful; helping you to make logical purchase decisions online.


Gucci is one of the world's best digital storytellers, thanks to its mastery of digital storytelling, elevated ecommerce, and a never-ending curiosity to experiment and develop online. The brand is constantly experimenting in the digital space, from split-payment digital gifting to AR-enabled try-on capabilities on Snapchat and the Gucci App.


Last year, Hermès shocked the world when it broke US $2.7 million in sales on the day of its Guangzhou flagship store's reopening at Taikoo Hui shopping center.
Hermès has also been focusing more on the digital world. The company announced that it will gradually expand its internet presence, with the exception of its most iconic products. With an omnichannel approach in mind, the "digital flagship" Hermès online store combines content and commerce.

The well-known brand has a wealth of editorial content on its website, as well as a variety of goods for sale. Hermès also established internet flagship boutiques in Saudi Arabia and the United Arab Emirates.


Chanel is the second most popular luxury brand online in 2021, according to Louis Vuitton's decline. The haute-couture house maintained essentially the same share of online search interest as last year, at 11.55%.

In 2021, despite the fact that Chanel continues to experiment with digital adoption on social media, it is more committed to exploring the possibilities. Last year, in addition to releasing a digital-only presentation of its summer collection for the first time, the brand debuted a digital-only presentation of its fall line.

Louis Vuitton

Louis Vuitton, or LV, is one of the most pleasant surprises in this year's survey of the world's most well-known luxury brands.

Sales at Louis Vuitton increased by 18% last year to become LVMH's most lucrative revenue source. The fashion label is also the world's sixth-most valuable luxury brand, with a value of $47.2 billion on Forbes' most valuable luxury brands list. According to one estimate, 12% of sales are made online in 2020 (up from 6% in 2019).


Mario Prada, an Italian fashion designer, founded the company in 1913. It has developed into one of the most notable luxury brands in the business. Prada is a brand that demonstrates enormous international growth by better establishing its relevance online and appealing to younger affluent customers.


A|X Armani Exchange is a high-end luxury brand founded by Giorgio Armani in 1981. The company has three primary audiences: Giorgio Armani for top-tier consumers, Emporio Armani for mid-market customers, and A|X Armani Exchange for young trendsetters.


In addition, the French luxury jewellery and high-end watch company continues to develop a blend of highly polished films and timeless design to appeal to a younger generation of luxury purchasers.

Customers of Cartier's adore its love bangles (one of the most Googled jewelry items) and Panthers timepieces, which they are happy to buy online.

Cartier has been successfully connecting with the new generations of luxury customers since 2018, when it already made 43 percent of its sales to persons under the age of 35.

The popularity of hashtag automation and chatbots is particularly evident in Asia, where Millennials and Gen Z make up more than half of the consumer base.

Final Comments

There you have it - a whole lot of luxury brands that are worth shopping for on Black Friday! Has a certain brand stood out to you? If so, we’d love to know where you find your top designer deals!

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