On the 16th of July was held the 19th Amsterdam Fashion Week. The fashion event runs until 16 July. There the designer Danie Bles her new women's collection.

Danie Bles is fashion and celebrity stylist in Netherlands. Among her clients are many of the most famous faces of the Netherlands.

With parents who both worked in clothing, Danie grew with fashion. After a career of 4.5 years as Head Mode at high-end magazine Jackie, Danie started her own brand ByDanie on. Under ByDanie she continued her successful Mix 'n Match shows on the map where they showed how ultimate styling creations look the public.