Pull&Bear Autumn/Winter 2013-201403 September 2013 | + Бояна Димова
Pull&Bear started up in 1991 with a clear international mission and with the intention of dressing young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing. To meet their needs, Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy to wear garments, always at the best prices.
Pull&Bear evolves at the same pace as its customer, always watching out for new technologies, social movements and the latest artistic or musical trends. All of this can be seen reflected not only in its designs but also in stores. Inspired by the lofts of New York, renewal is a constant. All stores worldwide receive new merchandise twice a week.
Pull&Bear brings the latest international trends to the street in the form of easy, comfortable and casual clothes. The Pull&Bear collections are conceived with the idea of dressing men and women with a young mindset, taking into account that age is not an obstacle when choosing our wardrobe.
Pull&Bear has two completely different lines for both guys and girls. On one hand, teenagers will find the more casual lines in stores in the form of sweatshirts, t-shirts, jeans, Bermuda shorts, plimsolls and hats, where cotton is the main fabric.
The second line is directed at more adult male and female consumers who have grown up with the brand. For them Pull&Bear creates garments that are inspired by the latest international trends for both daytime and evening wear, and that can be worn at work and during leisure time. This line adapts these trends to the needs of Pull&Bear customers, making them more relaxed and turning them into easy-to-wear garments.
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