Add was born in 1999.

Add is Innovative, with an Hi-Tech heart.

Collections features weightless coats and down jackets and its distinctiveness is lightness and tailor made finishing.

Add experiments new shapes transferring technological performance and lightness in aesthetic perfection.

ADD collaborates with international designers, whose personal and innovative interpretation of the down jacket creates a meeting point between the sportswear and fashion world.

Add will present their newest creations at Pitti Immagine Uomo 86 - the key international trade event showcasing men's fashions and contemporary lifestyle trends, which will be held in Florence from 17 to 20 June 2014.

Read more about the event here:
PITTI IMMAGINE UOMO 86 - Contemporary Global Lifestyle

Photos: Models from Add Spring-Summer 2014 menswear collection