Clothing, footwear and leather accessories manufacturers from Poland emerged their fashion passion into a common brand named 'Polish Fashion'. They have decided to join forces to strengthen the image of Polish brands at home and abroad and will start tagging their products with the label since September 2014. The project will be accomplished on the basis of a cooperation between small businesses.

Foreign customers are interested in Polish products, because of their high quality and affordable prices, which encouraged manufacturers to promote all the fashion companies that manufacture their products exclusively in Poland under the common label "Polish Fashion" - the campaign will not advertise specific brands, but the idea of buying products from Polish companies.

'It will present the history of people and businesses, their commitment and how Polish manufacturers create fantastic collections with attention to the smallest detail', explained Edyta Bonin-Kanikowska, director of Poznań Fashion Fair and coordinator of the "Polish Fashion" programme.

The project will begin on September 2, 2014 - the first day of Poznań Fashion Fair. The event will include Polish Fashion Show where the latest collections of programme participants will be presented. The promotional activities will be addressed both to the owners of boutiques and end consumers.

The first effects of the campaign will be visible at Poznań Fashion Fair - Polish producers' stands will be marked with the "Polish Fashion" labels. The distinctive logo will be also found in the directory of exhibitors and on the trade fair map. Whereas, end-customers will be able to easily recognize Polish products in shops and showrooms because of the "Polish Fashion" tags attached to the new collections of clothing, footwear and leather goods.