The moto of Richmart Junior campaign that started at Premiere Vision Paris from 19 to 21 September is “Children deserve quality“. Four kids at the age 8 – 12 years old presented Richmart kids jackets collection October 2017 at Premiere Vision Paris. The themes of the models are “Daddy’s Princess”, “My dream is…”, ” Let the sea set you free” and “Traditional checks”.

The kids took part in the design of the collection, selecting the colors, linings and embroidery. Three of them attended the fair with their fathers who wore jackets with the same colors and style. Beside being models and having a photoshoot at Premiere Vision, the kids (Alexandra, Monika, Nikol and Dalia) selected fabrics and accessories for their November collection.

Dean Manev - Sales Director of Mens Fashion Group Florence with his daughter Nikol

Nikol, Alexandra, Silvia K. - Editor-in-chief of Be Global Fashion Network, Monika, Dalia

Richmart, part of Men's Fashion Group Florence is going to present 12 collections per year, rather than having just two seasonal collections. The 60 year old brand, recently acquired by Men's Fashion Group Florence, plans to make a revolution in fashion with a new fashion formula - offering a new collection each month. Men's Fashion Group Florence will also support 500 fashion designers, who want to start their own suits brand. The project is called "The New Fashion Formula - 12 Collections Made for You" and it aims to bring designer ideas faster to the end client (for 2-3 weeks), which will also stop the theft of models.