Lighter, stronger, smarter. Just a few simple words, however, these form the backbone of every product feature. Before something is added to a Dom Reilly product we first ask, 'How can we make it lighter, stronger or smarter?'

The Founder of the company, Dominic Reilly, initiates, commissions and signs off every product himself.

Building on his previous role with the Williams F1 Team, Dominic has infused the operation with the very culture of F1: an implacable drive to create the very best.

During a 15-year career in Formula One, most recently as head of marketing for Williams F1, Dominic Reilly crisscrossed the globe encountering thousands of discerning consumers, travellers and brands. Spending more than half of each year on the road led to a keen appreciation of what makes for real quality, when it comes to luggage and accessories. Style and supreme aesthetics certainly, but a lot more than that. Dom brought to bear a Formula One mindset - one which demands that every single element is conceived, improved, tested-and then challenged again, to ensure ultimate performance.

He resolved to create a new brand based on a unique fusion. Firstly using the knowledge gained from over 15 years of premium travel, to identify the best established designers, materials and artisans from around the world. Then to use Formula One expertise to examine how any product could be optimised in terms of overall conception, leading edge materials, production method or functionality. To turn the theory into practice he developed a partnership with the iconic Williams F1 Team and became an Official Supplier to the team. In addition Patrick Head, the legendary engineer behind multiple Formula One World Championship titles, joined as a partner in the business inputting his wealth of knowledge and experience.

The first Dom Reilly Classic Collection was received with great plaudits and earned the brand a nomination in the category of 'Emerging Luxury Leader' at the Bloomberg Luxury Briefing Awards in London.

   
Read more about the event and the brands that will  show their newest creations here: London  Collections: Men - Spring/Summer 2015